Two weeks in and it looks like Inception won’t be going anywhere. Christopher Nolan’s Sci-Fi epic managed to ward off Angelina Jolie’s latest action romp Salt. While this isn’t completely unexpected, it is rather impressive considering Inception has only dropped 32% from it’s opening weekend (credit: www.boxofficemojo.com). So far the movie has garnered over 142 million in domestic theaters alone. Considering it’s already blowing away other summer Sci-Fi blockbusters in years past, it’s worth inquiring whether or not Christopher Nolan is the selling point, or the very unique premise. Nolan’s success with The Batman franchise can’t be understated. However, he’s been able to hold audiences with his other works. Something that previous comic book adapters such as Bryan Singer Zack Snyder have been unable to do. While Nolan’s third Batman film will sell on expectations alone, it’ll be interesting to watch whether or not he continues with the franchise after solidifying his name as one of the world’s premiere filmmakers.
The Sorcerer’s Apprentice, which opened two weeks ago, continues to have a dismal showing. It seems that children aren’t buying in to the “coolest job ever.” Lackluster reviews also didn’t help the film that was banking on mystifying children around the world. It’s 45% drop left it hanging with a mere 9.7 million dollar weekend. Unfortunately that doesn’t help put a dent into the 150 million dollar budget.